Post by account_disabled on Jan 7, 2024 23:20:44 GMT -5
The new Starbucks global campaign launched by Nestlé after its recent global alliance encourages us to enjoy a good coffee from the brand at home . This is the second job that MRM Spain has carried out for the company after McCann Worldgroup, which includes McCann, MRM and Momentum, won the Starbucks-at-home account after a global competition. With this campaign, under the claim "Make it yours at home" , the brand ensures that it offers the same quality of the coffee from its stores to enjoy in the comfort of your homes . And to reinforce this idea, the protagonists of the ad write their names on the screen with a black marker, just like what happens when you order a coffee at one of the Starbucks stores. A nod that highlights the personalization that the brand provides to consumers with its wide offer . If you do not display the embedded video correctly, click here .
The campaign is launched in 60 countries and is made up of more than 500 pieces for different channels, offering practically unlimited modularity and a coherent message in all markets. «With this campaign Phone Number List we continue to build on what makes Starbucks unique: its excellent quality and the craftsmanship of its preparation . Adding a touch of personalization, because thanks to Starbucks at home products, people can now make that Starbucks experience that they love so much their own at home," says Mario Vera, Vice President of Global Marketing and Communication of Nescafé & Starbucks At Home. starbucks make it yours campaign posters For her part, Marina Specht, CEO of MRM Spain, explains: «This work was created entirely in times of COVID-19. It fills me with pride to have witnessed the resilience of the entire team to carry it out and see the enormous satisfaction of our client with the final product as a result.
Last June, McCann Worldgroup launched a campaign for Starbucks-at-home focused on the Premium Instant product . “Starbucks Make it Yours” technical sheet: CREATIVE AGENCY: MRM Madrid ADVERTISER: Starbucks at home PRODUCT: Masterbrand CUSTOMER CONTACT: Mario Vera, and Jonathan Iams CHIEF CREATIVE OFFICER: Miguel Bemfica HEAD OF ART: Rafael Merino CREATIVE TEAM: Tim Beckerling, Manuel Manceda, Marina Guadix, Fernando Morate, Arturo Dorado, Elena del Águila, Elena Gomez, Guillermo Barbero. BUSINESS TEAM: Max Lacerda, Álvaro Cuneo and Jorge Adames PLANNING TEAM: Maria Martinez, Bernardo Moleon and Irene Navarrete. PRODUCER: Media Monks GENERAL DIRECTOR: Vivian Opsteegh EXECUTIVE PRODUCER: Maarten Sundermann LEAD PRODUCER: Els Tau DIRECTORS: Phil Fountain, Catherine Milais, Andrew Buckley PHOTOGRAPHER: David inden Bosch SHOPPER AGENCY: Momentum SHOPPER TEAM : Alba Lopez and Andrea Ruiz.
The campaign is launched in 60 countries and is made up of more than 500 pieces for different channels, offering practically unlimited modularity and a coherent message in all markets. «With this campaign Phone Number List we continue to build on what makes Starbucks unique: its excellent quality and the craftsmanship of its preparation . Adding a touch of personalization, because thanks to Starbucks at home products, people can now make that Starbucks experience that they love so much their own at home," says Mario Vera, Vice President of Global Marketing and Communication of Nescafé & Starbucks At Home. starbucks make it yours campaign posters For her part, Marina Specht, CEO of MRM Spain, explains: «This work was created entirely in times of COVID-19. It fills me with pride to have witnessed the resilience of the entire team to carry it out and see the enormous satisfaction of our client with the final product as a result.
Last June, McCann Worldgroup launched a campaign for Starbucks-at-home focused on the Premium Instant product . “Starbucks Make it Yours” technical sheet: CREATIVE AGENCY: MRM Madrid ADVERTISER: Starbucks at home PRODUCT: Masterbrand CUSTOMER CONTACT: Mario Vera, and Jonathan Iams CHIEF CREATIVE OFFICER: Miguel Bemfica HEAD OF ART: Rafael Merino CREATIVE TEAM: Tim Beckerling, Manuel Manceda, Marina Guadix, Fernando Morate, Arturo Dorado, Elena del Águila, Elena Gomez, Guillermo Barbero. BUSINESS TEAM: Max Lacerda, Álvaro Cuneo and Jorge Adames PLANNING TEAM: Maria Martinez, Bernardo Moleon and Irene Navarrete. PRODUCER: Media Monks GENERAL DIRECTOR: Vivian Opsteegh EXECUTIVE PRODUCER: Maarten Sundermann LEAD PRODUCER: Els Tau DIRECTORS: Phil Fountain, Catherine Milais, Andrew Buckley PHOTOGRAPHER: David inden Bosch SHOPPER AGENCY: Momentum SHOPPER TEAM : Alba Lopez and Andrea Ruiz.