Post by account_disabled on Feb 19, 2024 23:41:04 GMT -5
Before developing the strategy, we conducted an interview with the business owner and formed a work plan: Analysis of the business model, niche, competitors, CA; formation of strategy and further steps for brand development; work with the site; compilation of TOR for content writing; configuration and maintenance of advertising offices; testing, launching and analyzing the effectiveness of advertising campaigns; finalization, receiving feedback from the client, further support. At the first stage, we analyzed the market for key requests and noticed: stable growth in the demand for services every year;
Clear seasonality (highest demand in the summer, during the holiday season), negative impact of the lockdown; high popularity of services for keeping cats — the interest of users in " cat " services of a similar format turned out to be higher than services France Phone Number for dogs. We offer a more detailed look at the dynamics and forecasts of demand for services: Niche analysis The results of the analysis of the demand for cats in previous years Niche analysis Demand forecast for 2022, dog walking Niche analysis Demand forecast for 2022, overstocking of cats After analyzing competitors' search ads, we discovered the absence of Ukrainian brands that provide a similar " home " pet care format.
Taking into account its demand, we made sure of the success of the launch of the new direction and adjusted the preliminary work plan: development of a new landing page — frontend, filling with content, adaptation of the design to a new direction according to the Dogchill brand book, etc.; analytics settings; development of a PPC strategy, creation of advertising layouts, adjustment and launch of advertising for conversion . Murmuring "chill": how a new project was born Landing page development We started the launch of a new business direction for Dogchill by creating a separate landing page for the service. It was the best solution to test the niche with minimal resources and at the same time get a convenient and effective platform for communication with potential customers.
Clear seasonality (highest demand in the summer, during the holiday season), negative impact of the lockdown; high popularity of services for keeping cats — the interest of users in " cat " services of a similar format turned out to be higher than services France Phone Number for dogs. We offer a more detailed look at the dynamics and forecasts of demand for services: Niche analysis The results of the analysis of the demand for cats in previous years Niche analysis Demand forecast for 2022, dog walking Niche analysis Demand forecast for 2022, overstocking of cats After analyzing competitors' search ads, we discovered the absence of Ukrainian brands that provide a similar " home " pet care format.
Taking into account its demand, we made sure of the success of the launch of the new direction and adjusted the preliminary work plan: development of a new landing page — frontend, filling with content, adaptation of the design to a new direction according to the Dogchill brand book, etc.; analytics settings; development of a PPC strategy, creation of advertising layouts, adjustment and launch of advertising for conversion . Murmuring "chill": how a new project was born Landing page development We started the launch of a new business direction for Dogchill by creating a separate landing page for the service. It was the best solution to test the niche with minimal resources and at the same time get a convenient and effective platform for communication with potential customers.